Welcome to our new state-of-the art website, designed from the ground up with our loyal customers in mind. Our new online store is carefully and logically organized and developed with care and attention to detail. So grab a chair, kick back and enjoy shopping for America's favorite fishing lures.

Clearance Special!


3" Red Horse/Red Fin Lit'l Fishie Shad Package
1 Rig & 2 Spares
Regular $ 5.44 on sale NOW for $ 1.00 !!
HURRY WHILE SUPPLIES LAST!
Ckick Here to Order

A Legend Is Born

The lure that had the biggest impact on American fishing started in the late 1940s in a basement in Akron Ohio. That's where Nick and Cosma Creme cooked up the perfect combination of vinyl, oils and pigments to produce a molded worm that not only looked and felt soft and alive, but also stayed that way when exposed to air over time. 1949 would be the official birth year of the now famous Creme worm.     Read More ...